Deploy Effective Language Translation Solutions to Avoid Marketing Mistakes

Translation is the meaningful communication from a source language to a target language. Translation attains greater importance in today’s business scenario where rapid globalization has made it necessary for enterprises to communicate with clients in a language that is different from their own. Since it is practically impossible to learn the languages of all those countries where enterprises wish to expand their business, the best possible solution is to select good language translation.

Most enterprises look for language translation solution at the last moment. This can prove costly because wrong translation solutions can result in the creation of incorrect, inaccurate, and culturally inappropriate translations. The following are some of the erroneous translations made in the past.

·         The Dairy Association's huge campaign for "Got Milk?" was inappropriate especially in Mexico where it meant "Are You Lactating”.

·         The phrase "Finger Lickin' Good", the popular slogan of the KFC was advertised in all countries including China. However, in Chinese, it translates to "eat your fingers off".

·         The brewing company, Coors once used the slogan, "Turn it Loose", which in Spanish meant "Suffer from Diarrhea".

·         General Motors named their new vehicle, the Chevrolet Nova but unfortunately, "No Va" in Central and South America means "It Doesn't Go".

·         Honda named their new vehicle Honda Fitta but had to rename it Honda Jazz because in Swedish, Norwegian and Danish languages ‘Fitta’ was an old word used in vulgar language to refer to a woman's genitals.

·         The company, Parker Pen had once used the slogan, "It won't leak in your pocket and embarrass you". Unfortunately, in Mexico this phrase when translated means, “It won't leak in your pocket and make you pregnant".

These embarrassing marketing mistakes show how a small translation mistake affects a company’s name and reputation. It also points out the importance of undertaking cross-cultural marketing research before proceeding with translation. Hence, it is important to get translation services from industry experts who provide corporate and global translation solution, custom tailored to meet enterprise localization needs. Such a move is necessary for enterprises to ensure that foreign customers correctly infer the meaning of their marketing messages.

Manage Global Expansions with Effective Language Translation Solutions

In this era of globalization, many businesses look for opportunities to expand globally by opening offices overseas. And as companies grow globally, localizing their websites will be crucial to ensure successful market entry. Managing any business operation is fraught with risk and requires careful coordination, close communication and solid leadership.  As language can be a barrier when you are involved in international business, it is important not to make it a roadblock in the way of your success.

Most international companies need to translate their content to successfully manage global expansion but are impeded by the complexities that are inherent to the translation process. In the past few decades, this activity has developed because of rising international trade, increased migration, globalization, the recognition of linguistic minorities, and the expansion of the mass media and technology. Companies that fail to recognize these challenges end up with a never-ending translation projects or, even worse, translations which lack the professional polish to see the light of day.  This, in turn leads to expensive time and cost overruns.

The importance of language translation services is evident. You must not lose time in employing the advanced translation technology that will help your business move progressively. Reputed language translation services have expert automated translation techniques. To ensure effective translation, translation services need to keep consistency and quality both of which are equally important for you. Every translation activity has one or more specific purposes and whichever they may be, the main aim is to serve as a cross-cultural bilingual communication vehicle among peoples. The translation services play an important role as a bilingual or multilingual cross-cultural transmitter of culture and attempt to interpret concepts and speech in a variety of texts as faithfully and accurately as possible.

Providing translations of the original website content also helps attract customers and encourages them to start  an active interactions by means of surveys, forum discussions etc. The automated language translation solutions have all the qualities to provide you with optimum results. It provides you with accurate translations without any delays that helps increase the customer satisfaction levels.

With business environments being extremely volatile, it is essential to deliver quality performances consistently. The increasing competition doesn’t not make it feasible to rely on   traditional methods that only hamper your pace. With new, advanced and innovative technologies that invigorate the revenue earning potentials in your business, businesses can look at diligent devices to achieve success.

Related links: translation software and tools

"Global Translations Solutions for a Connected Business Network "

As businesses, corporations and government bodies expand, the need to communicate with their target audience in a meaningful way becomes all the more significant. The need for organizations to communicate internationally is felt from personal reasons as well as for high-level corporate requirements. Your business gains recognition when the local customers are satisfied with your services. This reiterates the importance of  communicating with the foreign crowd in their language and keeping intact their languages essence. Consequently, business or enterprise translation plays a vital role as a means of communication helping companies to inform customers about their products and services.

The role of translation in the  global economy is an almost indispensable one. The need for businesses to communicate with their client base means that there will always be a requirement for a translator. Many global organizations are aware of this requirement to localize, and there is a need for smooth workflow components, which can be easily and seamlessly integrated into the system to accelerate global communication. Without the use of quality translation services, potential clients may not be able to see what is offered to them, and as a result will be wary of using the services offered. While providing foreign customer’s information in their local language you should ensure the use of global translation solutions that ensures promising benefits.

When you employ a language translation solution, it is important to make certain that the it offers accurate and timely translations and not deviate from the message conveyed in the original content. The solution provided should help the customers find information and resolve their issues quickly and without any errors. The solution that you choose must be  capable of increasing the efficiency and speed of the translation process which would in turn ensure shorter lead times. It must also be able to provide quality translations without violating the linguistic and cultural barriers.

The language translation solution should be suitably equipped to face any challenge without causing any adverse reactions to your business or the environment. Look for a solution provider who provides  advanced Collaborative Translation Technology that can help meet the requirements of organizations challenged with communicating, interacting, and commercializing a global audience. A service provider who can  not only help companies achieve unprecedented control over the translation process, but also  enable companies to capture, grow, and reuse their linguistic assets. Enjoy optimum fulfillment of the technical requirements to elevate the status of your brand with the reliable  global translation solution provider.